As the producers of smash TV series Game of Thrones® gear up for their eighth and final season (due to air in 2018 or 2019), it’s excellent timing for Meetings, Incentives, Conferences and Events (MICE) groups visiting Northern Ireland. With numerous stunning film locations scattered about the region, incentive programmes that take in some of the Game of Thrones® magic have proved extremely popular — with appetites set to sharpen as the show reaches its crescendo.
The Dark Hedges, Co. Antrim
With numerous stunning film locations scattered about the region, incentive programmes that take in some of the Game of Thrones® magic have proved extremely popular — with appetites set to sharpen as the show reaches its crescendo. The most sought-after incentive programmes offer participants the chance to discover the magnificence, history and culture of Northern Ireland in a bespoke way, only open to a lucky few. Evidence has shown that analysing the unique needs and desires of clientele is essential, so experiences can be tailored to impress. How can you harness the momentum of Game of Thrones®-themed incentive programmes and craft the perfect itinerary for your clients?
Screen tourism and set-jetting
Ever since the fantasy drama first aired, Northern Ireland tourism has benefitted from an exponential rise now known as the “Game of Thrones® effect”. It’s also led to the phenomenon of “set-jetting” or tourism influenced by TV or films. Demand is market-led, allowing the Northern Ireland tourism industry to engage with consumers who are dedicated, die-hard and highly enthused. Over 25 new Game of Thrones® visitor experiences have been developed since 2013 —immersive, interactive experiences range from guided tours, self-guided adventures, and food-based activities.
Filming locations and Game of Thrones® scenes
Authentic medieval buildings, spectacular coastlines, craggy mountains and rugged landscapes make Northern Ireland the picture-perfect film set for Game of Thrones® and deliver strikingly scenic backdrops. The series has shone a spotlight on renowned beauty spots like Ballintoy Harbour on the Causeway Coastal Route, Castle Ward in County Down and the Dark Hedges, aka The King’s Road. Tollymore Forest Park in County Down is instantly recognisable to longtime fans as the Haunted Forest, while Beric Dondarrion's hideout was shot at Pollnagollum Cave in County Fermanagh. Other locations used by Game of Thrones® include Cushendun Caves, Belfast’s Binevenagh Mountain cliff, and UNESCO World Heritage site the Giant’s Causeway.
The high audience figures of Game of Thrones® means these locations have effectively become free yet lucrative tourism advertisements for Northern Ireland’s beautiful scenery. There’s never been a better time to plan a unique and inspiring incentive experience in Northern Ireland — especially as one of the world’s current best-loved TV series draws to a thrilling conclusion!
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Contact Meet in Ireland Team today for dedicated assistance and support for all your MICE activities.