The Society for Applied Research in Memory and Cognition is pleased to announce its 15th Biennial Meeting will be held in County Kildare, Ireland, on 11-14th June 2025. SARMAC 2025 will welcome submissions for papers, symposia, or posters in any area of applied or basic research on memory and cognition (e.g., law and investigation, education, engineering, health/medicine, politics, marketing, human factors)