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Incentive programmes in Ireland are guaranteed to inspire and delight — whether that’s a stay in a five-star  castle, a journey along the Wild Atlantic Way or a tour of Dublin’s cultural gems.

Ireland offers complete ease of access, while our stunning locations are a unique selling point: from the historic buzz of Cork City to the rugged western coast, we boast a rich tapestry of experiences, woven together by history, natural beauty and culture.  

Ireland is rich in authentic activities, from story-telling sessions in thatched roof cottages to archery lessons at a fairytale castle, traditional Irish games to music sessions in cosy pubs. You’ll find a warm welcome here, with Galway and Dublin named 2020’s two top friendliest European cities by Condé Nast.