The international business tourism industry has adapted in light of COVID-19 but the core aims remain the same: reach the right audience, engage them and share your ideas with the world. With large-scale conferences and in-person events on hold, ICC Belfast has developed the Hybrid Studio, an all new on-site broadcasting suite that allows you to go beyond the laptop webcam and connect with audiences with all the feel of a professional event.

The Centre

ICC Belfast has always been a site for innovation, community and opportunity. The primary purpose of the convention centre is to maximise the opportunity of driving national and international conference business – to positively impact the city as a whole.

With a £29.5m redevelopment (that extended the venue to over 7,000sqm) this purpose-built international convention centre aims to always pursue excellence for people, clients, partners, customers and stakeholders. In a city already loaded with great experiences, facilities, and friendly folk, the ICC Belfast looks set to add more value to national and international conference business venues with their new Hybrid Studio.

Innovative broadcast

ICC Belfast’s Hybrid Studio is an innovative solution for remote MICE events that allows businesses to host virtual conferences and meetings without losing their professional look. ​Events can be live, pre-recorded, in person or fully online, making it easy to create a solution that makes the best sense for your business.
 
​With a whole studio at your fingertips, ICC Belfast provides access to everything from a full PA system, radio microphones, 4K broadcasting cameras to vision mixing, green screen effects and more.
 
One of ICC Belfast’s long-standing clients, the Northern Ireland Chamber of Commerce and Industry, has already put hybrid events to the test. Delegates were able to interact with live-streamed sessions and vote in polls while keynote speeches were both recorded from the Hybrid Studio and remotely, with seamless delivery of presentations, imagery and video.

           

 

Fully customisable suite

Just like at a live event, brands can reflect themselves through multiple setups, from high stools and formal lecterns to comfy sofas and inviting lighting. With custom graphic sets, green-screen and LED backdrops, each production can have a distinct identity that represents an individual business.

Let your imagination run wild

With such an innovative solution on offer, there's yet another reason to make Belfast the home of your next meeting or conference. Post COVID-19, the Hybrid Studio is sure to spark the imagination when it comes to in-person events, with broadcast becoming an additional strand of any conference held in ICC Belfast — especially with the knowledge that audiences are now more accustomed than ever before to this format.
 
Whether the aim is to increase delegate numbers, drive value from sponsorship deals or recruit new exhibitors, the ICC Belfast Hybrid Studio can ensure that an incredible live experience — not just another conference — is successfully delivered.

Contact the Meet in Ireland Team today for more information on the world-class facilities available in Northern Ireland.