Karen, a Dublin native, holds an MBA from the University of Ulster with a focus on Global Marketing and Competitiveness. With over 10 years of experience in international business development, Karen has excelled in driving growth, creating innovative revenue streams, and building strong client relationships across global markets. Her personal and professional journey has seen her gain a wide range of experience across many sectors.

Since joining Fáilte Ireland, Karen has brought her wealth of expertise in sales, marketing, and strategic planning to the organisation. She is dedicated to elevating Ireland’s presence on the global stage and fostering meaningful partnerships that highlight the country’s unique offerings.  

An avid traveller, Karen has represented her work in markets worldwide, blending her passion for exploration with her commitment to showcasing Ireland’s charm. 

“I’ve always been inspired by the impact Ireland has on visitors. Wherever I go, people speak warmly of its beauty and hospitality. Travel has shaped my perspective, but there’s nothing like returning to Ireland—its vibrant culture, stunning landscapes, and welcoming people make it one of a kind.”