No Irish MICE experience is complete without an authentic taste of culture, a meal in a luxurious stately home and of course, the chance to pull your own pint at the world-famous Guinness Storehouse. These are just a fraction of the unforgettably unique MICE activities that await in Ireland. 

Luckily for Fox World Travel — a USA-based travel management company — they connected with Irish DMC BEM Ireland when planning the sixth annual President’s Club trip for a US-based medical staffing firm. Fox World Travel had been challenged to find a European destination with a distinctive offering that would expand the horizons of the attendees during the client’s annual trip. After some searching, they found themselves bowled over by BEM’s pitch for Dublin, Ireland’s capital city and a world-class MICE destination.
 
The itinerary
How do you impress an American firm that usually only frequents all-inclusive resorts in Mexico or the Caribbean? That's where BEM’s ambitious and authentic itinerary came in — offering clients the chance to explore a range of amazing offerings from luxury accommodation to pulling pints, with representatives available to guide them every step of the way.
 
During this packed programme of events, the group stayed at the five star Westbury hotel, took part in activities at the popular Guinness Storehouse, had a meal at 17th-century Tudor Revival mansion Killruddery House and topped it all off with an event at Dublin's oldest landmark, Christchurch Cathedral.
 
Feedback
The group of 111 delegates were primarily aged between 28 and 35 and mostly comprised couples. Although 90% of the group had never been to Ireland, their hearts were thoroughly won over by Dublin, as shown by their rave reviews. Statements included: “This is my sixth trip and it is by far the most unique and memorable experience with my company yet,” and “They knocked it out of the park!" One delegate commented: "We challenged you to make Dublin exciting and memorable. You and the team have far surpassed our expectations."
 
The feedback for BEM, chosen by Fox World Travel as their local destination management company, was similarly positive. Fox representative and CMP Alison Huber said: “BEM Ireland was an amazing addition to our planning team. Their onsite guides and staff were friendly and kept the programme running on track. Attendees walked away with a new appreciation for the Irish culture and life-long memories of Dublin and all it has to offer.”
 
Contact us
Contact Meet in Ireland and we’ll be more than happy to connect you to the best DMC to suit your needs.